My article published in fibre2fashion.com (USP of apparel retailing in current scenario)

Keywords: Designs, Art Work, Style, Organized Retailing, Handmade Products, Recession.
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Focus to an apparel industry, fusion of ethnic and modern designs which is moving towards
the organized retailing contributing to the increased GDP in India.
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The unique business concepts had been complementing to the success of every enterprise which
is using the unused human talent power and ethnicity which was buried due to the western
outcome from the past years. The concept of ethnicity and organized retailing is flourishing and
providing the growth aspects to the local vendors and the manufacturers, merchants and the
traders to earn a better living. Various government and the non government initiatives had
propelled these marketers to develop themselves in the most acceptable way. Selling the
handmade products like the home décor, textiles, folk art, clothing, jeweler, toys, musical
instruments designed by the artisans all over the world are posing a great competition and these
products have a high demand in the international and the national markets.
The shoppers are utilizing these beautiful ethnic make ups, so as to differentiate themselves from
others, building unique proposition to themselves. The existing marketers are utilizing and
building themselves on the words of the Mahatma, “India is not to be found in its few cities but
in the 70,000 villages”. It had been a boon to the apparel industry which had been emancipated
as one of the major sectors of growth and the increasing national income for India. According t
the eighth annual global retail development index (GRDI) of AT Kearney, Indian retail industry
is the most promising emerging market for the investments. The retail trade is contributing to the
India’s GDP, in 2009 it rose to 12%, it is also expected to reach 22% by 2010.
The actual growth had taken place in the home décor; store designs and the accessories
exposition in every region. India is considered as the hub of all creative and the innovative
designing wherein the past culture and the proposition is actually contributing for the actual
performance.
Now a day, the actual focus of the retailers is to determine, wherein they can actually collaborate
or merge their experience and the technology solutions together; so as to allow themselves to
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measure the cost and the benefits of the better practices. The actual stress must been the wide
range of retail support solutions which is actually proliferating the wide range of the retail
support solutions. The 2009 edition of the Indian shop gains the special significance as it
presents the unique concepts of the growth in the apparel industry. The unbounded growth
prospects had been emancipated by various designers who are actually building up for the
growth prospects of India. Even the recession had not been the major factor so as to reduce the
growth of the apparel producing country.
Apparel Fashion in India
Fashion is a huge industry in India. With globalization Indian Fashion has got a wider platform
to display their talents and introduce the 'Sari' to the world. India was always known as a country
of jungles, snakes and poverty. But this has changed over the last decade. One of the reasons of
India competing in the race among the leading countries of the world is because of its sudden
burst of fashion exposure - both within and beyond the country.
India is a diverse nation and does not have one particular style to call its own. However, fashion
in India placed itself on the map creating its own unique identity of FUSION - the beautiful
blend and combination of various dressing styles in the country. Right from the traditional salwar
kameez or sarees to churidars, kurtis, the semi formal way of wearing it over trousers or jeans,
Capri’s and the highly elegant and contemporary style of draping sarees, from simply cotton
blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses. Apart from regional
attires, the Bollywood element also holds a domineering part in Indian Fashion style.
Unutilized Indian Potential in Apparels
India had a huge potential in the apparel industry. But most of it is unrealized on our part. The
reason is not the cheap labor, its agriculture productivity but the huge unexplored designs present
in India. The rich Indian culture and the past heritage in the form of its ancient scriptures and the
model art works should be a major area of concern wherein the high availability of the trained
artists is the area wherein we should depend. The immense designer structures, types of fabrics
and the creativity which had been highly diversified all through the India. If we analyze the
Indian growth aspects in the apparel industry, it can actually achieve the great heights, we can
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earn a huge amount of revenue by actually exporting these goods which have the huge demand
all through the world.
The Indian apparel industry also has a vast existence in the economic life of the country. It plays
a critical role in the economic development of the country with its contribution to industrial
output, export earnings of the country and the generation of employment. It has seen remarkable
changes in the past few years and it is also one of the India largest foreign exchange earners.
Embroidery being the traditional art form of the country has contributed hugely for apparel
industry. Indian embroidery market stands out as being extraordinary in the international
markets.
The rich Indian designs have the huge value as they were created years ago and show the
glimpse of ethnicity in the art works. The Indian designing had been highly valued in most of the
developing countries wherein the people are actually very much concerned about the
mythological and the ancient happenings. The scenario inside borders had been quite diversified,
from Kashmir to Kanyakumari everyone is highly developing themselves being a part of a SME,
which is promoting to the growth of these local designers and the traders ultimately building up
their lifestyles in the most acceptable way.
Steps to Combat Recession
In the coming months, retail industry needs to focus on the approaches of the big giants, and how
they can cope with their operating strategy. This is an ideal time for the companies to take tough
operating decisions, and create changes in the business that is hard to push when the business is
doing fairly well. Recession is inevitable for any country, but if the adequate measures are taken
at the right time, the industry can bounce back. Recessionary times from an optimistic preview
help to pull the business for putting ahead of competition.
Conclusion
There is a high need of contributing on exploring the USP and finding out the new opportunities
in the rich Indian past tradition and culture, building up the castles which can contribute to the
growth of India in the most acceptable way. Through this writing I just want t o light up the
fragrance of the rich Indian tradition in the minds of the thousands of Indian professionals so as
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to light up their minds and realize the unique source of productivity and income to India. The day
is not less than wherein the rural India will contribute to the success of India so as to make it a
developed and a rich India and then it will be renamed as the golden bird. Also, if the organized
retailing is collaborated with the above concept then this will add laurels to the Indian feather
wherein it will add value to the country as well as the people in it.
Image Courtesy :
community.livejournal.com/spree_ed/2008/06/03/
The Author is associated with NPD and Retailing Department, Asmara Apparels India Private
Limited

Modern Apparel Retailing

The current apparel retailing scenario demands the fashion apparel designing; which must be contemporary and should consecutively compensate the stressful modern lifestyle in a way to provide the comfort to all the consecutive users. The modern day customer demands not only the value for money; but value for the trust they have shown onto their brand. The loyalty perspective is off course gaining twilight day by day wherein the all the competitors are laying stress not on gaining new customers but adhering and satisfying the existing customers. This follow up with the customer’s i.e. customer relationship management is correspondingly adding a feather to their growth. Modern retailing also includes the e tailing procedure which basically promotes the modern online retailing of the products via their online stores. The modernization can be consecutively seen in the modern dressing sense of the today men. The youth today demands the products which can make him look different from the crowd of the millions. The actual research for this starts from the people itself and ends consecutively upon them. The reason might is the TARGET AUDIENCE which actually emancipates and hence give raised demand to a particular style and fashion.


Although the business had crossed the international borders but still the choice taste and preferences of the customers of a particular society is different. The western style of clothing is highly different from the contemporary Indian western style, which is a temperament to the taste of the people living in the different countries.

The reason might is the change modernization, robotization, industrialization wherein the men is busy himself showing the best machine ever. Also the modern taste had been correspondingly personalized to the individual who are actually the part and parcel of the society. The extent of individualization in the modern day to day life had also impacted the dressing in a very subtle sense wherein the need of being acceptable had convinced the men to change the look as per the extent of the taste of the society where he is adhering to.

The common men desires to become more socially acceptable which act as a driving force or an opportunity for the modern apparel retailers to build their castles onto satisfying the customer needs, demands and wishes.

Shackeled Modern Man

How often we say that we had inhabited in the quest of modernization wherein the life’s journey t had become much tougher due to the starvation of the social set up even standing with the crores of the humans. Every human mind although is becoming much more powerful but the vigilant lacking social break ups had led to the ultimate exhaustion very sooner. The ancient lifestyle and the modern lifestyle can be easily compared due to the vast differences. The early solemnization of the modern man truly corresponds to his inability to survive alone. A man now does dozens of the self-encroaching activities to overcome the imbalance without realizing the fact very soon that even jesus send adam and eve together to develop a cordial social group, so as they can live happily. Although, there are innumerable stories corresponding to the ultimate teaching of the social well being which corresponds to men disagreement to the isolation and leading to oneness.



The smaller beetles; ants; termites are the perfect example of the successful social clumping wherein their division of labor; in the society corresponds to their heavy accumulation of the prosperity in spite of being minute creature. The source of inspiration can be the smaller ants that collectively correspond to the selective work. An ant never walks alone; then why the normal human do corresponds to survive in isolation. We say man is an intelligent social animal; which can feel the emotions at any instant of time. Then why the common modernized men do is heavily chained in the shabbiness of the cruel loneliness wherein he is the one who had left the social networking and the relationships in the corners. None of the human us connected, concerned about each other, the thirst of money, fame, had converged all his Sagittarius endeavors in the cruel ones. The immense happiness which the ancient men possessed had been converted into the burdened relationships.


Who is responsible for that???


Modern lifestyle; western upbringing or the dual some attitude which the current men possess.


It is really tough to analyze or to hold anybody responsible for the cruel attitude wherein the ancient wealthy inner soul is encroached by the modern thoughts and the ideas of isolation. The feeling of oneness had been converted into selfness at every extent wherein the generation effect is causing problems in the present and will be a troublesome lonely affair in the near future. It is a state of dilemma; a state of pity wherein we are unable to realize the cruelties for the self.

motivation

A motivation and a keen desire to touch the borders of the ocean,

to reach the sea shore and break the devotion........

An immense desire to reach the sky,

having a competition with the kite soooo high............

The fanatic empathy to the galaxies in the universe,

to sooth them and myself high..................

A feel to glitter with the twinkle sooo high,

to talk with him and make his loneliness shy.......

A deal with the rain to pour hot water,

sooo as to sooth the people shivering in the cold...........

A fuel added to my energy is the

motivation, coming on with my dreams.........

A self desire to become soo big, so as the world will bound by not being selfish..........

My motivation, a ladder towards the accomplishment of my dreams.................

I will fulfil and build my castles onto it............................

Fashion!!!!!!!!!!!

FASHION I OOOOOZE U!!!!!!!!!!!!!!

Fashion to build...Fashion to feel..........Fashion to make you distinct....................
A glance at seduction to oneself..is fashion to sooth yourself!!!!!!

An imitation to the self.......so as to rebound thyself!!!!!!!
and bring an upheaval to the self is the task of fashion itself..........

A remembrance to make oneself quite pleasing and take a stand..........................
To put yourself to the beginning trend.................and making the world feel for u and bend...............

A uttermost desire to feel the guuuddddd
and to make oneself pleasing through.............

Fashion is itself the crew!!!!!!
to build thyself and to make yourself true........

You can lavish!!!!!You can shine!!!!
by building yourself fit and fine!!!!!

An endeavor of success by following thy fashion!!!!!!!
Let you remember and build your passion!!!!!!!


An image which sets u apart and put thyself in glamor and become rational............

a soothing touch on your emotion by building your castles making you acceptable is the task which can be done through fashion!!!!!

Fashion!!!!!!!
live with fashion..................................
boooost your self with fashion!!!!!!!!!!!!!!!!

plz comment ur views.....

what does a boss alwaz want from its employee ??????

why a man after entering professional leaves innovation in the work and demands simplicity?????

what is the use of a writing unless it is attractive??????

why do the boss alwaz sucks?????

why he is always raedy to show his superiority???????????

what are the unique characterstics of bosses????????

guys answer this questions..........
these are the possible question in th minds of every professional who is a subordinate.

PLZZ COMMENT...........................

Precious Eyes

have you ever wondered what is the most privileged part of being a living being......................

the sense organs and most sensitive and the precious is your eyes................

SPEAKING EYES,,,,, TALKING EYES,,,,WEEPING EYES,,,,,SMILING EYES............

eyes speaks itself................... see in the eyes when you are in front of the mirror..........they ll answer you all your questions....

see in the eyes of your loved ones you feel the love and the care and ultimately your picture out there..................

have you ever seen the eyes of an animal....ur pet.they speak up everything........

eyes are the words itself.................... u need not to decide the content but let them free...........they ll pass your message automatically correctly...................

eyes never lie................eyes ever shy,,,,,,,,eyes makes you feel the beauty around................
eyes makes you feel relaxed all time.....................

the best possession of lyf is your eyes tat are the true messenger of your emotions....dwindling in your heart..............................

eyes can let u free by sparking the tears and making u flea................
eyes let you feel and thy..............and makes you wonder that why it happened and what to do

eyes can be a source of inspiration...they can develop and create emancipation.........
eyes can motivate the person soo high that he can win and reach the sky.....................

eyes can let you explain the WHY
eyes can let you answer soo high

the freedom of expression is nothing without eyes...because

expressions are what....which comes through the
most beautiful eyes...............................

LOVE UR EYES,,,CARE UR EYES......for they are the most beautiful part to sigh...................